143 - Breaking Barriers: How Integrated Data Improves Business Performance

Thomas Watkins

Published on: 30/09/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Eric Berkman, CMO and co-founder of Groflex. Eric shares his startup journey, discussing the challenges of founding Groflex and the evolution from a niche accounting tool to a broad operational intelligence platform. The conversation explores how Groflex integrates and analyzes data across business functions, moving beyond traditional dashboards to deliver predictive insights and actionable recommendations, making data-driven decision-making accessible for business leaders without technical expertise.